Founder, CEO
Who We Are?
Stray is a full-scale production andpost -production company founded in2022
Optimize Digital is a full-service comms, marketing, and events management company founded in2019.
Our strength lies in the science of optimizing digital solutions to maximize the Return on Investment (ROI) for clients.
With our collective team experience of 15+ years we have successfully implemented nationwide digital media campaigns across different social media and traditional media platforms. We have directly engaged global social media platforms including Meta (Facebook), Twitter, Google, YouTube, TikTok and others to resolve technical issues and provide enhanced solutions to our partners. Our leadership has been at the core of some of the biggest social media Brand Building, Digital PR Management, Governance and Political, and Behavioral Change campaigns in the history of Pakistan. We do not expect this to change. As an approach, we always focus on an effective digital strategy complemented with high quality content development and constantly optimize the results based on key understanding of digital analytics and insights